I know, looking at Chanel Resort 2018 it seems clear that it was presented in Greece, but even if surprising, that was the Parisian Grand Palais, transformed into a replica of the Temple of Poseidon by Karl Lagerfeld.
Crumbling columns, lights simulating the Mediterranean sun, and of course looks recalling those of Greek Goddesses created the illusion which made guests forget to be in the French capital city.
Lagerfeld presented the show few days before the French elections (theme we connected to fashion through this article) which is considered as one of the reasons why it was set in Paris.
Ancient Greece is more connected to the brand than we could expect.
Indeed Gabrielle Chanel, alias Coco, kept in her apartment in Rue Cambon a 1st century headless Venus, whose copy was part of the setting of the show and of the invitations.
What is more is that, as specified in the brand’s press notes, Mademoiselle Chanel also worked as costume designer for Jean Cocteau’s 1922 reimagining of the ancient Greek tragedy Antigone.
But, as reported by WWD even the German creative director is linked to the Greek theme: << His photographic oeuvre includes a series of glass panels portraying “The Voyage of Ulysses,” as well as his interpretation of the classic romantic novel “Daphnis and Chloe,” featuring models including Baptiste Giabiconi and Bianca Balti in pleated white togas. >>
“I’m expressing through fashion a fascination I’ve had since childhood. The first book I read was Homer” said Lagerfeld, when at age seven he discover a volume “bound in slightly lilac-hued leather with Greek motifs stamped in gold and a neoclassic graphic style.”
The show, entitled “The Modernity of Antiquity” wanted to be an ode to the time when our criteria of beauty was born.
“There have never been more beautiful representations of women. Or more beautiful columns. The entire Renaissance, in fact, was based on antiquity. It is really about the youth of the world in all its power and unpredictability” said the designer
The German creative director affirmed that he wanted to suggest that we need to go back to move forward and to pay attention to the past to create the future.
In other words he is talking about the past which contaminates the present, a rhizomatic thought.