Resort 2018: Guccification is acculturation

It is not the first time we are writing about Gucci, but exploring the concept of rhizomatic in fashion we cannot ignore the brand's Resort 2018 fashion show in which Alessandro Michele demonstrated that Guccification means acculturation. The runway linked fashion with art  first of all because set in Florence, hometown of the brand and one of the most renown … Continue reading Resort 2018: Guccification is acculturation

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When culture met fashion

There was a day in which culture met fashion through a long-hair, extravagant man called Alessandro Michele. And that handshake gave birth to Gucci Fall/Winter 2017/18 collection named The Alchemist's Garden. Within a collection that was a vortex of ideas culture was the common denominator. The most evident example was the clutch simulating books written by Jane … Continue reading When culture met fashion