Resort 2018: Guccification is acculturation

It is not the first time we are writing about Gucci, but exploring the concept of rhizomatic in fashion we cannot ignore the brand's Resort 2018 fashion show in which Alessandro Michele demonstrated that Guccification means acculturation. The runway linked fashion with art  first of all because set in Florence, hometown of the brand and one of the most renown [...]

Advertisements
chapel-runway-fashion-karllagerfeld-greece

If Karl will not go to Greece, Greece must come to Karl

I know, looking at Chanel Resort 2018 it seems clear that it was presented in Greece, but even if surprising, that was the Parisian Grand Palais, transformed into a replica of the Temple of Poseidon by Karl Lagerfeld. Crumbling columns, lights simulating the Mediterranean sun, and of course  looks recalling those of Greek Goddesses created the illusion which made guests forget [...]